Having one guest or one couple leave pissed off is a far better business decision than coddling these people with free coupons, discounts etc. Here's why, for all the sub-par management who may be reading this in their Men's Wearhouse suit during their six hours off this week.:
1) It's not TV. One negative letter doesn't fictionally represent the opinions of nine additional people, as was the old model with TV comments.
2) "OMG they are going to pillory me on the Internet" No, though they may try. It is not in the interest of sites like Shitty Search and Yelp! to publish too many negative reviews as they are trying to sell ads and services to the people being reviewed. Sites without that motive - chowhound, eater, grubstreet - are sites trafficked by foodies, and these are people who can judge a complaint for its veracity - and believe me, they are NOT kind to people who disparage their favorite places wantonly. I am so tired of restaurant owner's Googling their name and wailing like Sarah Palin at a spelling bee about all the bad stuff. What an unhappy marriage of stupidity and vanity - to think people are Googling you to see the bad things other have to say.
3) The people (a.k.a. "all my friends") to whom the shitsucker complains usually know that person is a shitsucker. Or - they themselves are shitsuckers and not people you want coming in. Notice the disproportionate number of deuces that fall into this category - who would want to dine out with these people?. Notice also than in a larger group, someone always apologizes for the behavior of the shitsucker.
4) Encouraging shitsuckers to return with little paper discount baubles only invites:
a) someone pre-disposed to have a bad time
b) a guaranteed lower check average
To promote this is idiocy is to do an injustice to your entire industry AND to the good diners. Why the hell isn't Freq or MiC the one's getting coupons? Aren't THEY the clientele you would want coming back? Reward stupidity and you will be called a fool.
When you bend over backwards trying to kiss someone's ass logic and gravity dictate you will fall down. How long you continue to do this is your shit. (sucker)